In 1945 Gino Brusutti, expert in mechanics, founded the company Brusutti Coach Services and Hire in Venice, the most beautiful city in the world. He also became one of the first founding partners of the Association of Industrialists of the Province of Venice.
The Chairman’s intention was that of offering a truly pioneering service for the age, passenger transport using high quality vehicles, though at reasonable prices. As a successful slogan of the Company said “high quality at low cost”. In a crucial historical moment like that of the post-war period, with Italy prostrated, from a moral and economic point of view, by the years of conflict, the choice was one way to satisfy a need felt by the majority of the population which of course could not afford luxuries.
There was private passenger transport, as in the case of the services supplied to organisations and associations; on this point, the particularly prestigious opportunity was that of providing this service to the most important corporations and names in the Veneto, from private associations to dioceses, and in particular to the Patriarchate of Venice and the network of parishes spread throughout the territory.
However the transport service also covered the national territory, with regular services to tourist locations such as San Martino di Castrozza, Canazei, Falcade and Caprile and it extended abroad, such as in the case of the routes to Rijeka and Pula, which over time initiated a collaboration with Eurolines, for the management of passenger transport at European level.
There were moreover transport services for the factory workers employed in the industrial area of Marghera, Montedison and Sava, then still in the initial phase. These were the difficult years of post-war reconstruction, and this service displayed an unusual attention and sensitivity for the social problems of the emerging industrial Italy.
All these types of services, truly innovative for the period, immediately yielded for the company a series of awards, including the Mercurio d’Oro, the Italia che Lavora and the “Best Company in Italy” and there was also international recognition for the quality of the services offered.
In continuity with the activities of the past, the transport of cargo on lorries continued and the hiring of vehicles with drivers was established, this too was certainly pioneering in Italy.
The Company was established in 1945, but its origins are much older: indeed the Company has been operating officially now for over 60 years and its intense activity and farsightedness pay homage to the history of the Veneto and its values of hard work and solidarity.
From the vibrant economic and social scene of the post Second World War, the Company distinguished itself for being the best in the field of transport and tourism, activities which, as we see, are currently partnered with the new challenge represented by the car parks for business people or users who need to take flights.
Brusutti has been held “a happy example of the union between services to the public and quality given to society”. In this sense, there has been no lack of recognition from state authorities particularly when the first President of the Republic elected by the constituent assembly, Enrico De Nicola, wished to visit the company as “a sign of homage” to the activities it carried out for society at a time when every entrepreneurial initiative able to raise morale and the Italian economy was, to say the least, precious. President De Nicola was able to make a historic journey on board a double-decker bus, entirely realised by the Brusutti company, by its talented mechanics, according to the blueprint and careful supervision of Gino Brusutti. Inside the double-decker bus, the first made in Italy, and one of the first in the world, there was even a silver mini-bar, a sign of times that were changing and the necessity of finding increased comfort and attention in the services provided to clients.
The national and international press paid the event, which blocked the city of Mestre for a whole day, a great deal of attention and so too did the newsreels; it was reported in the prestigious programme “Settimana Incom”.
The steps in the Company’s historic evolution are also marked by the choice of offices, among other things. The first offices were those in the heart of historic Mestre, Viale Piave, the road leading to the station, which was the address of the registered office and representation office, the Garages and Workshops were in Via Cavallotti and the first ticket office and bus were located in Piazzale Roma in Venice. This was a way to pay homage to the two souls of the lagoon capital: the historic island centre with centuries of tradition and the mainland which had been recently but dynamically constructed. In recent years, and in order to exploit the opportunities of an increasingly global market and to be located in the centre of the fastest and most efficient communication roads, the offices have been moved by the current Chairman, Bruno Brusutti, near to Venice Marco Polo Airport, on the Triestina main road, an important communication axis in the North East of Italy. This has been an important entrepreneurial turning point and a sign of the change in the tourism and transport sectors in the Veneto and Italy. The Company has always looked to the entrepreneurial growth of younger generations, believing in the importance of training to improve professional skills. For this reason the Company enthusiastically decided to become a study for advanced solutions in the transport sector and establish positive collaborations with the most prestigious technical colleges in the area, by organising guided tours of the company enabling young entrepreneurs to see the Company’s history, evolution and innovation.
Over time, the Company has developed fruitful collaborations with prestigious foreign companies operating in the sector and the excellent results obtained in international markets, owing to cultural exchanges, have become an authentic laboratory of experiences and training for young people working in tourism. Indeed, many entrepreneurs have come to Venice from abroad for brief internships to study the company’s methods and learn its secrets. Many have come from ex-Yugoslavia with whom the company established a network of relations right from the start.
As Bruno Brusutti stated in an interview “the company tries to combine modernity and tradition, because feeling part of a tradition is the same as being in step with the times, or better still it means preserving the wealth of past experiences in order to enrich, with continuity, modernity and progress, without which they would lack substance!”
For this reason the Company has always tried to operate with creative originality and passion, values that represent an admirable synthesis of culture able to take advantage of the opportunities to renew itself without forgetting its beginning or its own history.
A concrete expression of these values is shown by the choice of coaches, the interiors and design of which denote exclusivity and many operators in the sector particularly appreciate the taste in the choice of colours and graphics in the vehicles’ exterior.
The Chairman Bruno Brusutti concludes, “we have been through difficult times both in society and in our company, such as the fire at the end of the 1940s, which destroyed several new company vehicles and seriously damaged the buildings in the old office situated Via Cavallotti in Mestre.
But today we are even stronger thanks to the sacrifices and choices made, thanks to staff carefully selected and trained with the assistance of a team of professionals, together with the experience of the ANCIS (Italian Quality Certification Board for Service Companies) quality standard. And I would like to underline that we are one of the first companies in this sector to wish and indeed obtain certification at international level. The motto “SUAVITER ET FORITER” often used with both strength and gentleness by Giulia Brusutti can still be seen today when visiting the car park which takes advantage of a close network of innovative services next to Venice Marco Polo Airport, which has strongly imposed itself as an international point of reference due to the quality and sensitivity of its operators. It is interesting to note the farsightedness of the current Chairman, who understood the importance of the airports in Venice right from the beginning and bought a discrete quota of SAVE shares. Many things have changed since 1945 when only the family managed the business, since 1999 the company ATVO has become part of the Company thus creating a stronger and more consolidated group in response to the opening of the new European market and thus uniting tradition with the constructive strength of the market, creating a leading company in the sector.
With these characteristics of innovation in respect of tradition, the Company is ready to face the challenges of the future. One of these has already been faced and is represented by the car park located in a strategic position near the Venice Hub, a true gateway to the East. But other challenges await a company aimed at the third millennium. A company aware of the importance of giving generational continuity to its activity, in order to bear the pressures that an increasingly competitive market at global level exert each day. With regard to this, the Company is already at work, and is vigilant and ready to take advantage of the opportunities that may appear where its experience and its ability to operate with creativity and dynamism can best express itself”, concluded Bruno Brusutti. Indeed the Chairman was awarded an honorary doctorate in 2003 – Transport Sciences – by the Chancellor of the Constantinian American University, together with Nobel prize-winner Prof. Albert Sabin, “for having distinguished themselves in entrepreneurial and cultural activities, strengthening the bonds between Italy and other countries” and becoming lecturer of the same university, a goal attained after 50 years of activity.
- External Relations Office -